Emulate the warm acts of businesses
There are many acts of human brotherhood by different groups in this area — especially during the holidays. Each effort has an untold affect on the lives it touches. Such is the case with this partnership.
There are people for whom having a warm coat may be their only source of warmth during the winter months because of an inability to pay for sufficient heating. There are children who might be embarrassed to go to school without the same nice coats that their classmates have.